experience a green way
to create brand trust
We help responsible brands build customer loyalty
through local tree plantings & engaging marketing campaigns.
plant trees and turn them into living billboards
Interacting with trees as a new out-of-home marketing channel
We plant trees and place virtual marketing fields around them
We plant your trees in urban areas and then create interactive geofencing campaigns centered around the trees themselves.
This effectively turning them into living billboards that provide you with positive brand recognition in a way that directly connects with your audience.
A few examples
A few examples
Brands with physical
or online stores
Trees in a strategic, high-traffic area act as geofencing anchors that, along with intriguing visual aids, bring people on an interactive journey that seamlessly engages them with your brand and trees.
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An example of engagement would be: visit multiple campaign trees to unlock exclusive sales or enter a social media sweepstakes. Tree visits also educate audience on the ways your trees are benefiting them.
Extend your brand’s exposure into the neighborhood and people’s lives in a fun, unique, and tangible way.
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Geofencing can be used to drive traffic to certain stores looking to run flash sales, promotions or communicate location-specific safety information. This would meaningfully extend reach beyond physical stores to help drive foot traffic.
THEME
PARKS
Want to encourage more season pass sales? Create a new and exclusive park experience for season pass holders that takes them on a scavenger hunt using trees.
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Season pass holders are able to unlock special deals and learn about the park’s tree planting achievements. Using geofencing, non-season pass holders can be alerted about this secret experience when they’re near an anchor tree and encouraged to upgrade their pass. You can even extend this interactive park experience beyond your gates and into guests’ everyday lives.
Stay top of mind through fun interactions with your brand.
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As guests walk by certain areas, they get push notifications to re-route traffic to less busy attractions, drive locations pecific sales, and notify only those in a certain area of safety and logistical information, rather than sending a mass notification to all guests.
Festivals &
Sporting Events
Event participants use your tree geofencing campaign to unlock access to secret event bonuses, perks, or to effectively navigate your festival or event.
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Event participants who visit multiple campaign trees unlock exclusive experiences, perks, or enter a social media sweepstakes for a chance to win. Tree visits also educate audience on the ways your trees are benefiting them and their event experience.
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Geofencing can also be used throughout the event to send notifications to drive traffic to certain areas.
For example: “You’re a 15 minute walk from Stage B where XX will be performing in 30 minutes. Start heading that way!”
HERE’S HOW IT WORKS
Strategy
You tell us your tree planting and marketing goals. We’ll secure the perfect tree planting location and build a few campaign models for using trees as an OOH marketing channel.
Execution
We’ll take care of tree selection, planting layout, and installation. We’ll also design the campaign, program it and execute it. All we need from you is your sign-off along the way.
MEASUREMENT
We’ll send weekly campaign reports and monthly deep-dives to give you a detailed view into KPIs and ROI. You’ll also receive a detailed impact summary for your planting.
1: Pick a tree
2: We’ll design your campaign roadmap
1: Pick a tree 2: We’ll design your campaign roadmap
We want your tree of choice to become synonymous with your brand.
#EveryTreeBecomesABillboard
Our goal is not just to plant your trees and execute unique and impactful campaigns; our interactive strategies will also teach people to visually recognize your tree species and its benefits in their lives. Through our strategic campaign planning, we’ll get to this:
Sarah is walking down the street with her friends and sees a Sycamore tree and says, “Did y’all know that Awesome Bran has planted tons of trees around the city? They also launch secret deals through several tree scavenger hunts. Let me show you on their app”